It's All on My Website. And Other Ways We Miss Opportunities by Playing Small.

When someone asks what you do, do you say:

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"Oh, I work in marketing."

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OR

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"I run a brand and personal brand studio for female founders."

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I know my readers, so I'm going to call...

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GUILTY!

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One closes the conversation. The other opens a door.

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Most women default to modesty. We minimise. We mumble. And then we wonder why people don't get what we do - oops! (and yikes?)

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It's not that they're not interested. It's that we haven't told them. And we haven't told them in ways that are clear, compelling, and repeated.

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‍Repetition is not boring. It's branding.

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It's the bridge between what you know intimately and what the world actually understands.

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We assume people get it. That they've read the whole website, seen your old LinkedIn posts, and read your CV cover to cover before bedtime.

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If I had to go full PI mode on everyone I meet or see online, I wouldn't get any work done.

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Let's put it into perspective.

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The brands you admire most say the same thing over and over, just in different ways.

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Nike doesn't say "Just Do It" once on a homepage and then hide behind product specs.

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They show you someone running/playing football/living their best lives.

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They show you sweat, struggle, pride AND (most NB) - they show you what life looks like with their product in it.

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And somehow, you don't roll your eyes.

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The same goes for you.

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If your personal brand or business isn't generating intrigue, it's not because you're boring; it's because you're not visible enough.

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Now let me ask you: how many opportunities are you missing by playing small?

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Need a nudge? I can help.

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